About Ethan Evans

Retired Amazon Vice President; LinkedIn Top Voice; Board Member; now teaching leaders to become true executives

70+ patents; Led global teams of 800+

Reviewed 10,000+ resumes, conducted 2,500+ interviews, and 1,000+ hires

Was an Amazon Bar Raiser and Bar Raiser Core Leader, responsible for training and maintaining Amazon's group of interview outcome facilitators

Helped advocate for and draft the Amazon Leadership Principle (LP) “Ownership” — the words, “They never say ‘that’s not my job.’” are mine (read the story)

Join Our Newsletter & Community

From Amazon Vice President to Executive Coach

In my 15+ years at Amazon, I led global teams of 800+ and invented well-known businesses and products such as Prime Video, Amazon Video, Amazon Appstore, Merch by Amazon, Prime Gaming (formerly Twitch Prime), and Twitch Commerce.

I've promoted 8 reports from Senior Manager (Amazon L7) to Director (Amazon L8), contributed to 25+ Director promotions, hired 10+ Directors internally and externally, and drove the promotion of 3 engineers to Principal. Of my former reports 2 are current Amazon VPs (L10) and 5 are C-Suite outside of Amazon.
‍
I retired from Amazon as a Vice President in September 2020 to allow me to focus on paying forward my good fortune to others.
‍
Prior to Amazon, I spent 12 years at 3 startups.

Follow Ethan on Linkedin

Questions on coaching

How do I hire Ethan as a coach?

Due to high demand, Ethan is no longer coaching individuals.

Ethan's solution is membership to his Level Up newsletter and career community. Membership is paid because Ethan invests paid coaching time in creating career classes, Q&A sessions, and live interviews for the community.

Click here to read full membership benefits, what members are saying, and to join.

Does Ethan do corporate training and/or speaking requests?

Yes. Please inquire via the contact form.

By the numbers

70+

Patents

10,000+

Resumes reviewed

2,500+

Interviews conducted

1,000+

Hires

800+

Led global teams

About Jason Yoong: Operating Partner

Jason has run multiple $1B+ businesses across eCommerce, marketplaces, advertising, and media. He's led 40+ person organizations, owned department P&L, managed $400M+ marketing budgets for Fortune 100 entertainment (movies and broadcast TV) and consumer electronics clients, and served as a non-profit Advisory Board Member.

After leading and building at publicly traded companies Amazon, Dentsu Aegis, and Universal McCann (IPG), Jason joined the founding team of a venture-backed software startup and raised $8M seed.

Jason is now building Level Up: Your source for career growth solutions and community with Ethan Evans (retired Amazon Vice President) and serves as a mentor at First Round Capital and Techstars.

Fun facts:

(1) At Amazon, Jason had the privilege to serve as an Amazon Fishbowl (fireside chat) moderator with authors Alexis Ohanian, Ryan Holiday, Elad Gil, Leon Logothetis, IN-Q, Andrew Morgan, Bobby Hundreds, Jennifer Risher, and more.

(2) At Amazon, Jason launched and managed a new Voice of Seller (VOS) program. A few anecdotes of the impact:

-- “Jason created a culture of working backwards from the customer to drive insights to innovation. Jason's Voice of Seller program has been one of the best examples of customer obsession I have seen at Amazon." — Amazon VP.

-- “We know our customers because of Jason. He is our conduit for Customer Obsession and broadens the ROI he generates. Jason can opine on new topics with great impact, he’s right a lot.”— Amazon VP.

(3) At Universal McCann, Jason and the Amazon Advertising team won the first ever award for Amazon digital ads where we embedded Amazon customer reviews and star-ratings into 300x250 and 728x90 banners. The result was higher conversions and sales.

To contact Jason for speaking opportunities, podcast appearances, Level Up questions, or to suggest an interesting and high-value idea, connect with Jason on LinkedIn and/or email him - yoongjason (at) gmail (dot) com

Follow Jason on Linkedin